Advertising

Advertising There are many grasps in our society, which pull with tremendous force its consumers. These grasps either loosen or tighten depending on how it’s customer reacts. The general public today is influenced by such illuminating allures that it alters their better judgement; they fail to comprehend or differentiate the contrasts between needs and wants. These grasping forces commonly known as Advertisements. Cocoa Cola recently realised an advertising campaign worth 22 million Australian dollars. These figures simply promote the company on TV screens, on the Internet, on billboard posters and around signposts. Sixty seven million is enough to feed an entire country in Africa for 1 week; it is enough to purchase more than 200 million apples, enough to buy 66 Ferrari sport cars. Do you think it is worth it' These business tycoons who own major companies such as Cocoa cola are fuelled with their beliefs of the equation: Advertising -> influencing customers that their product is a need = $ There is nothing wrong with this belief, as it has been practiced and worked effectively for many decades. Nearly all the industry movers can claim that much more money profited after an advertising campaign than before. It seems like a win-win situation for everybody, retailers are happy with their profit and customers seem satisfied with their new product or service. But is this always the case' Many people are annoyed by these promotions and question whether many advertisements are just stretching the truth, has risen. It is unhealthy to stretch the truth and may lead to a society filled with lies, since people are now more and more unaware of the difference between right and wrong. Company directors find the need to advertise their products, and as one company unleashes a campaign others will join and find the need to compete. Advertising adapts many sport-like traits, which eventually transforms into a vicious cycle thus clogging up streets, and making urban areas an unpleasant area to be in. Take for example Time Square in New York. It supports the largest evident commercial campaigns in the world. In this scenario it could almost be described as the arena or stadium. Some consumers acknowledge this behaviour as sickening and confusing, ultimately the wealthier and more powerful companies will succeed with the help of their most robust weapon: advertising, but at what costs, will they know when to stop, and would they stop once they have realised what the world is rapidly becoming'