Advertising-Success_and_Failure

ADVERTISEMENT REVIEWS: 1.1 Good Strategy Ads: Product: Samsung Galaxy Tab 10.1 URL: http://www.youtube.com/watch'v=DMW7xDM-XXI&feature=related The customer winning strategies used in this Ad could be summarized as below:  The ad seems complete in itself as it gives the complete product overview along with its features in a snapshot.  The product is portrayed being thinner, lighter and better.  Each feature when highlighted has a relevant background at that instance to make the customer understanding better.  The supporting features are also highlighted in subscripts showing the exact screen resolution and the apps that could be used to support each feature. Product: Volkswagen Passat URL: http://www.youtube.com/watch'v=R55e-uHQna0 The good concepts incorporated in this ad would be as under:  The ad features a pint shaped Darth Vager (a star wars character) using force when he discovers the whole new Volkswagen Passat.  It leverages the humour and unforgettable star wars score to create an emotional commercial depicting the ease of man with technology.  The ad is simple to understand with no violence and misleading information. 1:2 Bad Strategy Ads Product: Pepsi URL: http://www.youtube.com/watch'v=40DykbPa4Lc&NR=1 The ad fails to have a well executed strategy due to the following reasons:  The ad shows the rejuvenating effects of the product Pepsi yet portrays violence and daring acts which could mislead the younger generation.  Some acts shown are thrilling but when practised in real especially by children could prove fatal. Product: Tata Tea URL: http://www.youtube.com/watch'v=YK26IH0dIPg The bad strategies used in this ad could be summarized as below:  The ad highlights corruption yet promotes it creating an idea how to approach someone to bribe them.  The spot feature highlights that the person who wants to have a favour would have to pay more money to get his/her work done.  A bribery sequence is highlighted in the advertisement.