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Dear students, Below I have provided the structure for the final examination and also a range of topics you should cover in your study for this exam. The information provided in this advice is relevant for both the standard (end-of-term) exam in June and for the deferred/supplementary exam in August. Exam structure: • Students are required to complete any FIVE (5) short answer questions from a choice of EIGHT (8). Each question is worth 10 marks for a total of 50 marks. If more than five (5) questions are answered, only the first five (5) answers will be marked. • The exam is a 3 hour exam with 15 minutes perusal – ensure you arrive at least 30 minutes before perusal time is due to start and that you have your student identification card with you. • The exam is Closed Book! Translation only, non-electronic, dictionaries are allowed, NO other notes. • Answer all questions in the examination answer booklets provided. Write clearly, use headings or subheadings if necessary and explain your answers using examples wherever possible. Ensure you number your answers. Answer all parts of the question. How much should you write…' This exam is worth 50% of your grade so your answers need to demonstrate that you know what you are talking about. For these short answer questions I would expect around a page or more in length per answer. However, this is a rough guideline only. You should write as much or as little as you need to answer the question. If you can explain your answer in a couple of paragraphs, clearly and concisely then do so. Equally, if you require more words, then use them. Look for action words like “Define” or “Outline”, “Explain” or “List”. If the question asks for “Define and explain” then there are usually marks associated with both parts of the question – marks for a definition and marks associated with the explanation. If the question suggests there may be a diagram that you can include, then this will also attract marks – just for knowing the diagram! Use the “3Ds” technique – Define, Discuss, Demonstrate! Define the concept, discuss the concept and apply the concept to an example to demonstrate how it works. Revision topics and chapters to study The topics for revision on the next pages are there for you to work through in your studies. Past exam papers will not be of much use as the structure changes all the time so these are not available for this course. I have set the exams from a variety of chapters and you should really know material from throughout the text. However, specifically your studies could focus on: Chapters 5 to 13 (inclusive). Good luck with your exam and study hard! I look forward to working with you again in future courses. Kylie Radel (Course Coordinator) Topics for Revision: What is a code of ethics' What is a product' What is positioning' What is a horizontal distribution system' What are the stages of the adoption process for a new-product' What are the most common methods of setting prices' Explain how you would use each method. What is differentiated target marketing' What are the major elements of the promotion mix' What is an intensive distribution channel' What is organisational integrity' What is market segmentation' What are the advantages and disadvantages of the promotion mix elements' What are the phases in the new-product development process' What is concentrated target marketing' What are the most common business situations in which organisational integrity can break down' What is undifferentiated target marketing' What is target marketing' What are the main types of pricing objectives' How might organisational integrity break down' Explain what marketers should do at each stage of the new-product adoption process. What is a selective distribution channel' What is supply chain' Discuss the 7Ps marketing mix for services. What is a distribution channel' What are the major ways to segment markets' What is a conventional distribution system' What is an exclusive distribution channel' What are the characteristics of a service' What are the main factors of the global marketing environment that companies need to investigate when they enter a foreign market. What are some marketing strategies that companies can use for each stage of the product life cycle' What is a vertical distribution system' Discuss the important ethical decisions that influence how marketers do business. Good luck with your exam and with the rest of your studies at CQUniversity!