E-retailing

E-retailing E-Retailing Retail is one of the more visible market sectors on the Web. In retail, merchants sell products and services directly to a buyer. E-retail, also called e-tail, occurs when retailers use the Web to sell their products and services (Sanchez 16). E-retailers constantly challenge the old ways of conducting business as they bring new products and services to the market. All retailers, however, operate in a similar manner. A customer (consumer) visits an online business at the Web equivalent of a showroom: the electronic storefront. The electronic storefront, also called an online catalog, is the Web site where an e-retailer displays its products. It contains descriptions, graphics, and sometimes product reviews. After browsing through the merchandise, the customer makes a selection. This activates a second area of the store known as the shopping cart. The shopping cart is a software component on the Web that allows the customer to collect purchases. Items in the cart can be added. Deleted, or even saved for a future visit. When ready to complete the sale, customer, web, products, online, e-retailer, services, order, electronic, consumer, cart, transaction, through, storefront, store, site, shopping, sell, retailers, retail, receives, purchases, purchase, new, market, financial, few, e-retailing, data, called, business, bank, after, word, ways, way