Technological_Addiction_Sells

Technological Addiction Sells Technological Addiction Sells In today’s society technology plays a large roll in everyday life. A person can’t even wake up in the morning without a high tech alarm clock. Technology and society are completely interwoven. “Technology has become our environment as well as our ideology,” writes the Dutch social critic Michiel Schwarz. “We no longer use technology, we live it” (Schwarz & Jansma, 1989, p.3). People have come to a point in society where they can do almost nothing without technology being involved. They need it to have control in their lives. “It is this desire for control that often backfires when humans assume a position of extreme dependence on technical artifacts, and the lines blur between who is the master and who is the slave” (Glendisdrug, 2001, p. 23A ). Therefore when something goes wrong and technology doesn’t work quite the way they hope or expect it to the tables turn and technology begins to control them. An ad from the computer company Compaq, found in PC Magazine, plays on this need of control in people’s lives and this complete reliance on the technology around them. The ad portrays a middle aged technology, compaq, control, computer, life, need, everyone, ad, person, people, make, without, society, freedom, believe, personalized, park, become, 2001, work, technological, take, schwarz, run, plays, one, nothing, lives, live, leisurely, leave, give, even, easier, desk