Euro_Disney

Euro Disney Euro Disney opened in April of 1992, and was expected to be the biggest attraction in France. So what happened' Were the French not into Mickey Mouse, or were they not willing to adapt to American culture' Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their influence and popularity outside of the United States. The Europeans, mainly the French, were not eager to pay hundred dollars a day at the theme park, swollen prices placed on American food like hamburgers and milkshakes, and additional costs from $110 to $380 for hotels per night. Yet is was not only the prices that kept people away. During this period, there was a transatlantic airfare war going on, which made it possible to fly to Orlando cheaper then to drive or fly to Paris and stay at the expensive hotels. Also, the 1992 Olympics were being held in Barcelona, Spain, and the Worlds Fair was in nearby Seville, which many people chose to go to instead of the new American attraction. All this was going on right at the beginning of a recession period for Europe, which made decisions for cheaper and euro, disney, people, french, park, year, vegas, think, theme, sydney, same, round, rio, million, made, location, las, american, warm, spain, prices, over, new, disneyland, culture, period, paris, opened, much, market, known, image, going, food, europe