Targeting_Audiences_In_The_Golf_Industry

Targeting Audiences In The Golf Industry Targeting Audiences in the Golf Industry For most hobbies there are major equipment suppliers that target audiences and compete with other companies for better sales. Like football, basketball and other sports, the golf industry is no different. Taylor Made, Cobra, Nike, Titleist, Precept and Callaway are just a few of the name brand suppliers of golf equipment in the world of golf. These companies focus on advertising towards a targeted audience as an efficient way to increase their sales and consumer demands for their products. With the amount of newer golf equipment on the shelves of your local pro-shops, these large companies have formed new advertising campaigns in hopes of higher sales. Taylor Made, the leader in the golf industry since the late 70’s recently introduced the R7 Quad Driver in the early summer of 2004 and according to Brandweek Magazine the retail price is around $600 for the regular model and $1,000 for the tour version. This club is being advertised to the male golfer between the ages of 24 and 35 with high hopes of improving his golf game. In a commercial featuring Sergio Garcia, one of the best professional golfers on golf, ball, nike, one, driver, tour, between, new, golfers, club, around, titleist, pga, golfer, company, years, way, professionals, products, player, name, magazine, made, equipment, cobra, advertising, advertisements, according, about, woods, tiger, taylor, product, precept, market