Cleveland_Browns

Cleveland Browns Impact of PR on Browns Move to Baltimore When Art Modell made a secret deal to move his Cleveland Browns, he had no idea what the uproar would be like. To their fans, the Browns are Cleveland and having them in any other city is unthinkable. The event displayed many of the components of Public Relations, as well as the consequences of a breakdown in the organization and public relationship. On November 6, 1995 Modell announced that he would be moving his team to Baltimore Maryland for the 1996 season. Model was in a battle with the city of Cleveland over a new stadium proposal when the decision was announced (Ridenour). Cleveland fans would never be happy with the idea of losing their team, but the way Modell communicated the facts made the situation worse. When rumors of the move first surfaced, Modell told Cleveland officials that he didn’t want to discuss the team’s future until the end of the season. However, at the same time he was making secret negotiations with Baltimore (Ridenour). This is and example of how Modell used the media to mislead the public. The most harmful part of the situation was that Modell was not honest. He strung cleveland, modell, team, move, browns, baltimore, fans, public, ridenour, name, city, art, stadium, situation, season, owner, out, negative, however, won, time, secret, seat, same, rutigliano, pr, officials, new, never, model, million, made, idea, football, end, deal