Women_In_Advertising

Women In Advertising Women in Advertising In the film Killing Us Softly 3, portrayals of women are most always depicted as inferior, helpless, objects, physically perfect, and intellectually invaluable. The advertising industry started in the seventies as a twenty billion dollar business and has grown since then to a giant one hundred and eighty billon dollar big business. United states citizens are exposed to over three thousand ads in a single day. With that many ads exposed to a person in a day it would be pretty difficult not to be influenced by them. One product’s slogan was “In your face all over the place”. Women in our society are expected to be physically flawless for the most part. Advertisement is great proof of that. Very rarely do I see an overweight homely woman in a television commercial. Almost always the women are white, tall, skinny, broad shouldered, have small waists and long legs. These women represent only five percent of the women in this country. Some of the women in ads are not even real. Airbrushing, and computer generated images are being used now. This portrayal of women in ads may drive some women, ads, advertising, one, even, very, physically, part, objects, day, being, advertisement, young, yet, woman, way, violence, united, true, states, single, shown, over, now, media, little, impossible, images, helpless, girls, five, film, exposed, dominance, dollar