Hard_Rock_and_Casino

Hard Rock and Casino In his journal article, “Between a Hard Rock and Postmodernism: Opening the Hard Rock Hotel and Casino,” Kurt Borchard uses his experiences from one night in Las Vegas in conjunction with research he has done to make comments on society. One of the ideas that Borchard comments on is the commodification of the postmodern era. The concept that ‘real’ media is becoming unreal is also discussed in his ethnography. Borchard also talks about the ephemeral nature of the postmodern world. Acting as a participant observer, Kurt Borchard conducts his ethnography in an attempt to show how a portion of society is able to show the trends of a complete society. One characteristic of society that Borchard comments on is the unreal reality of the media. He tells of his wait outside of the Hotel to be let into the concert that marks its grand opening. From the long line of people, James, a man who had come not dressed for the weather but to fit the current trends, is picked to enter the concert. Borchard later finds out that MTV is hard, rock, casino, society, borchard, reality, comments, people, media, unreal, rock, postmodern, opening, hotel, hard, event, ethnography, concert, between, real, vegas, trends, show, one, nature, las, kurt, images, grand, fact, ephemerality, commodification, characteristics, characteristic, able, world, whole