Controversial_Television_Adversting

Controversial Television Adversting Controversial Television Advertising Television advertisements promoting perfect body images encourage the constant struggle of women to achieve the perfect body. Has our nation been deceived by the media' Advertisements play a large part in our culture; however, the images that are used in most advertisements are more fantasy than reality. They portray beautiful, thin people having a good time with whatever product they are trying to sell. The media know that television and radio programs are simply fillers for the space between commercials (Kilbourne, 1999). They know that the programs that succeed are the ones that deliver the highest number of people to the advertisers. From infancy on, we get a seductive and incessant message from ads – products are magical and can fulfill our dreams (Kilbourne, 1999). Advertising is designed to sell products. In the process, advertisements also sell aspirations and communicate concepts of acceptable behavior and gender roles. With the constant repetition and accessibility it is a powerful medium. By the time young girls reach adolescence, they have left children’s programming behind for more adult-oriented material. Although their media resources expand beyond television to include movies, music, and teen magazines, television advertising is the most prominent in their daily lives. television, women, girls, people, media, advertisements, shows, advertising, products, programs, often, kilbourne, ads, 1999, young, themselves, teenage, commercials, average, advertisers, time, shown, sell, perfect, one, men, mcdonalds, man, just, images, games, find, female, celebrities, because, woman