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建立人际资源圈Nike
2013-11-13 来源: 类别: 更多范文
Nike
Nike Shoe Factory Controversy
There has been a lot of controversy lately about the working conditions and low wages in overseas Nike shoe factories. This controversy has affected thousands of overseas workers, hurt the economy of Indonesia, decreased the gross revenue generated by the Nike Corporation, and lowered the overall opinion of the corporation. Nike has worked diligently to combat this controversy and help find a solution to end this controversy and help everyone involved. The purpose of this research is to provide a clear view of the controversy, a history of the events that lead to it, and solutions for the whole ordeal.
In 1957, Phil Knight and Bill Bowerman met at the University of Oregon in Eugene. In the early sixties, they formed a company named Blue Ribbon Sports, which they ran from Knights mothers laundry room. Then Phil Knight purchased two hundred shoes from the Japanese shoe company Asics. Knight and Bowerman designed the first two Nike shoes called the Cortez, named after the Spanish conquistador, and the Boston, for the Boston marathon. Business kept growing into the 1970s; they changed the name to Nike, after the Greek goddess of victory.
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