Fear_Appeals_And_EPPM

Fear Appeals And EPPM Witte’s Extended Parallel Processing Model addresses the effectiveness of fear appeals and the subsequent reactions people have to these certain messages. A fear appeal is effective if it successfully generates the emotion of fear within a person. Not all fear appeals are successful, however. Some contain too great a threat, and some contain too little threat. These appeals can be simple threats from a friend or teacher or a commercial, television or magazine ad. The effectiveness of a fear appeal is greater if one perceives that they are directly susceptible to the perceived threat. With the recent rise in the use of the drug ecstasy among young adults, this original commercial would be effective in generating fear within this group of people. A group of teenagers are getting ready to go out to what appears to be a club. The scenes flash back and forth to different girls putting on makeup and skimpy clothes. It is apparent that they are preparing to go to a rave. One of the girls smiles and takes out a plastic bag with a number of white pills in it. All of the other threat, fear, appeal, perceived, person, appeals, people, great, effective, one, message, having, group, ecstasy, behavior, life, individual, witte’s, susceptibility, sort, relevant, girls, commercial, because, avoid, seems, relevance, modification, change, among, witte, within, threats, response, realistic