The_Marketing_Mix

The Marketing Mix Marketing is the total system of interacting activities designed to plan, price, promote and distribute products to present and potential consumers. At the heart of this system is the concept of the marketing mix, consisting of four components known as the four P’s – product, price, place and promotion. Getting the right balance between these four factors is the difference between a successful and a failed result. Product Getting the product factor right is obviously critical. A product or service that really meets customer demands, and is both different and better than the existing competition, could be a winner. Product development is an important part of this, often the result of extensive consumer research implemented through surveys, questionnaires and flyers. The quality, style, servicing, packaging, warranty and labelling of the product can also be derived from the information gathered. Aside from the practical side of the product, we need to look at the creative aspect as well, as it is a well known fact that consumers not only buy products through their function, they are also lulled by the emotional image the product portrays. Think about cars for example. All are designed for the sole purpose of getting you around, product, price, promotion, consumers, through, quality, place, often, need, market, think, successful, success, right, products, image, getting, four, even, customers, about, sell, result, portrays, people, packaging, mix, marketing, makes, low, known, just, important, high, final