Red_Bull_Marketing_Stragety

Red Bull Marketing Stragety Red Bull’s Marketing Strategy Table of Contents Executive Summary 3 Introduction 4 The Plan 4 Sharks in the Water 6 Product Implementation 7 Proven Competitive Advantage 8 Conclusion 9 Graph Outline Graph (1-1) Market share in percent of European held by Red Bull 7 Graph (1-2) Percentage of US market held by Red Bull and it’s (2) largest competitors 9 Executive Summary This report analyzes Red Bull’s strategies and shows how these strategies have enabled Red Bull to become very successful. Market Difficulties Currently, it is very difficult to enter the lucrative energy drink market and become successful. One of the reasons for this is because higher level of knowledge possessed by the consumers caused by the new health craze that has red, bull, product, energy, bull’s, company, market, drink, strategy, one, very, industry, consumers, companies, successful, employees, customers, competitors, unique, success, competitive, about, result, products, personality, new, firms, because, retailers, marketing, differentiation, competition, been, table, strategies