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建立人际资源圈Pacific_Sunwear
2013-11-13 来源: 类别: 更多范文
Pacific Sunwear
Pacific Sunwear Corp.
The Pacific Sunwear of California first started off as a surfing and swim wear company. From then it has now expanded to selling not only swim wear but skateboarding and just recently snowboaring. The company also sells skateboards, surfboards, and footwear. The Company now operates three nationwide mostly mall-based stores. The names of some of their companies are Pacific sunwear, Pacific Sunwear Outlet, D.E.M.O Pacsun, and Pacsun Outlet.
Pacsuns' majority of consumers consists of teenagers and young adults. It's major clothing products consist of Quicksilver, Hurley, Spit Fire, Roxy, Billabong, Tilt, Lost, Indenpent, and etc.. It's major footwear products are Vans, Etines, D.C., Hawk, Vision, and Report. They also make accessories such as belts, wallits, hats, boxers, socks, and etc..
They are promoted on television and in magazines. They are also promoted at such sporting events as the x-games and the winter olympics. They endource some of the skaters and skateboarders that attend these games.
The important times for the store change for each season. Around July to about mid
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