Advertisment

Advertisment Advertisements are made for the enhancement of sales of a given product. Most advertisements target a select group of people by choosing a logo that appeals to that demographic. For example, the ad that I selected is part of an anti-smoking campaign. The advertisement, in bold lettering states, “TOBACCO IS WACKO!!!” and has a cartoon boy coughing profusely. This is obviously a ploy to influence teens to turn away from tobacco use. The words that are used in this campaign are slang as well as urban, which would communicate the best with young people, as opposed to Adults who would generally use different language. Language plays a very important part in advertising. For example, if I were to sell a product that was made mainly for woman, and used more masculine words to describe the product, it would not sell as well as a product that was described with feminine words. For example, a hand lotion made for women would not use words like “treats rough, hard and dry skin”, it would use more flowery words such as “moisturizes and enriches rough skin." Wording is a very important key words, product, advertisement, sell, key, example, company, very, point, allows, sales, part, made, logo, design, audience, advertisements, about, viewer, trying, tobacco, target, skin, rough, public, picture, people, large, language, important, enhance, campaign, appropriate, another, advertising, young, wording, women, woman, wacko, vivid, vital, visa-versa, viewers, view, using, urban, turn, treats, today