Advertising_in_ASuper_Bowl

Advertising in ASuper Bowl Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’s commercials has come to rival that of the game itself. Since it’s beginning, the Super Bowl has drawn top sponsor dollars and high television ratings. But there are two key events that are linked to the phenomenal rise seen in Super Bowl advertising to what it is today. In 1969, Joe Namath led his New York into Super Bowl III, where they knocked off the Baltimore Colts in one of the most shocking Super Bowl upsets of all time, giving the American Football Conference credibility and causing Super Bowl ad rates super, bowl, advertising, ads, game, during, ad, commercials, people, one, company, companies, media, dollars, television, reach, publicity, product, out, new, having, free, dot-com, years, watch, university, time, shown, public, price, movie, however, football, experience, come, big, been, attention, airtime, 2000, viewers, several, past, name, making, just, itself, interested, goldberg, events