Advertising

Advertising All of this led to the rise of advertising and the use of advertising to sell these goods in a way which had never been seen prior. All of these new goods flooding the market left advertisers with a demanding job. They needed to find a way to market these goods and in many instances to bring the news of these new items to the public eye. Advertisers used the parable of what was called the Democracy of Goods. “According to this parable, the wonders of modern mass production and distribution enabled every person to enjoy the society’s most significant pleasure, convenience, or benefit” (Churella, RTAP, 129). Advertisers tried to create the image that what used to be unattainable is now attainable, and that even the poor could now live like the rich. In these advertisements they promised that with the purchase of this new item it would give you happiness and excitement. No advertising campaign shows these deceitful tactics more than in a brand new product brought to the market in 1912, which we know as Crisco. Procter and Gamble in the early 1900’s invented a product which they named Crisco. Crisco product, crisco, advertisers, advertising, new, gamble, public, need, market, american, procter, goods, worked, oil, large, lard, just, created, create, cottonseed, cigarette, yet, women, woman, way, wanted, tried, touring, time, supply, substitute, strasser, show, sent, rtap, people, parable, own, now, manipulate, every, early, demonstrators, cook, consumer, case, before, assure, work, wonders