Advertising

Advertising The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as “Is advertising deceptive' Does it create or perpetuate stereotypes' Does it create conformity' Does it create insecurity in order to sell goods' Does it cause people to buy things that they really don’t need'”(Alexander & Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and trying to increase overall sales, which increases the efficiency of the nation’s economy. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. Advertising alone, however, does not get customers. It simply catches consumers’ attention, gets them to walk up to a teens, advertising, ads, consumers, advertisers, new, number, buy, products, create, teenagers, smoking, people, effects, being, tobacco, teenage, target, money, individuals, good, cigarettes, big, because, advertisements, according, very, smoke, show, product, one, make, information, image, however, give, due, customers, billion, argue, about, way, take, spent, spending, society, simply, research, reason