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Advertisements Sun Micro System’s DOT Sun Micro Systems, a Tech Giant, always seems to persuade its audience through powerful logical persuasion. In this T.V Commercial they have used Informal Logic and Common Sense almost flawlessly. It’s the commercial’s simplicity that appeals to the audience. The Commercial starts with a soft music. This music tends to grab audience’s attention immediately through its soothing and magnificent sound. The commercial tries to convey a simple but powerful message. It states a proposition that makes the audience to think carefully about the ideas presented. It states that borders are of no meaning, we need to resolve our differences and concerns with other cultures. We need to move forward and make profit from the connections. By connections, it means the Tech companies all around the world. Using cultural assumption, the commercial tends to convey that traditions should not stop us from opening doors to new cultures. This holds principles of fairness and equity as an important premise. We need to go global in order to grow and evolve. The commercial uses reasoning to convince its audience that growth and evolution of a culture depends upon its vigor to interact with other cultures. At this point the commercial presents us commercial, audience, company, sun, tends, tv, tech, sense, common, through, seems, point, need, music, micro, influence, ideology, ideas, credibility, convince, character, argument, almost, , world, very, take, systems, success, states, soothing, since, simple, should, says, reasoning, proposition, presented, make, large, know, it’s, evolution, economy, economic, dot, cultures, cultural, credit, convey, connections