Market_Researcher

Market Researcher The writer as Market Researcher Interviewing Techniques · Protect genuine interest do not get defensive with interviewee · Phrase questions in such a way that the users do not know how you want them to reply Some examples of an out line to follow if you are asking about a specific manual are: · How frequently do you use this manual · Under what circumstances do you use it · When did you last use it · What tasks are you doing when you use it · How do you use it' Do you sit down and read it, or do you refer to it while you are doing something else' · How would you rate it (excellent, Good, fair, poor, awful) · What do you like best about it' · What would you change about it' · Do you have marginal notations in it' · Who else uses the manual' · Do you know what they use it for' Some examples of questions to ask about a set of manuals for a product are: · How easy was it to find manual, find, right, surveys, easy, about, how, information, descriptive, customers, what, try, through, representative, rate, out, manuals, least, else, doing, very, when, do, wrong, whole, while, wanted, very, titles, tires, three, telephone, tasks, surveying, specific, something