Future_Directions_for_Retail_Design_Management

Future Directions for Retail Design Management How consumers are affected by their environments, and the apparent influence these settings have on their ensuing consumption, has been the focus of debate in numerous academic studies. This work frequently cites the importance of a multiplicity of elements which act as a mnemonic device, and catalyst for behaviour. But seldom have these elements been interpreted and scrutinised. More often, the architectural features and atmosphere that surrounds the consumer is represented in an all-inclusive fashion, and termed the "inanimate environment". The marketing literature, in particular, appears to overlook many issues relating to the physical setting (Newman, et al., 1994b), and as Foxall (1992) postulates, lacks an understanding of specific consumer situations and the context in which these actions take place. The prevailing paradigm adopted by models of consumer behaviour focuses on the cognitive dimension (Foxall, 1995; p. 5). Consumer choice is thus depicted as a problem-solving and decision-making sequence of events, which is determined largely by the consumer's mental actions; goal-directed, and the rational processing of information (Howard, 1983). Although the study of consumer individuality and perceptual constructs is highly important, and helps to build a broader foundation for the development of theory, the large majority of frameworks merely provide setting, variables, behaviour, surroundings, moods, factors, factor, work, time, consumer, airport, various, mood, dimensions, terminal, service, research, importance, environmental, environment, 1994, tasks, states, settings, results, place, physical, general, framework, example, dimension, consumption, table, out, however, been, analysis, two, shopping, psychology, likely, elements, arousal, wayfinding, study, space, solution, russell, retail, outcomes