Fresh_Lipstick__Rethinking_Images_of

Fresh Lipstick: Rethinking Images of Fresh Lipstick: Rethinking Images of Women in Advertising Dr. Reed Sensuous, provocative, sexy, and alluring are words used to describe models in advertisements for cosmetics and women’s attire in both television and magazines. Why is this' Simply put, sex sells. And “without our products, you can not attain this beauty”, they are saying subliminally. Despite this, or maybe because of this, Scott tells us in this essay “… defiance among feminist activist, therefore, has been a refusal to conform to the grooming practices that fashion deemed ‘beautiful’ or ‘feminine’” (131). There is no doubt that any man desires to “possess” a beautiful woman, in any way he can. This is a control that women have over men, in that while he may desire her, she controls the outcome. It is this feeling that acts as an intoxicating elixir of no longer being oppressed or subjugated. Further, the extent women in the past have gone to achieve this control, beauty that men desire has at times been dangerous. Scott tells us of these dangerous practices, “… tight lacing corsets, eating arsenic to produce a pale complexion, and using lead-based powders…” all in the name of beauty beauty, women, men, scott, woman, sex, makeup, look, cover, cosmetics, agree, wearing, tells, say, reality, provocative, products, practices, oppression, models, magazines, go, girl, finesse, essay, desire, dangerous, control, been, because, beautiful, advertisements, feminine, beautiful, years, words, women’s, without, while, way, wait, varied, using, treat, topic, times, tight, therefore, tended