Simple_As_Sign_Language

Simple As Sign Language Simple as Sign Language Upon opening the November issue of Guitar World I flipped passed an advertisement that appeared too plain to sell even a jar of mayonnaise. I flipped back and noticed it had no flashy bright colors, no bold and edgy letters, or even a half-naked lady on it. The advertisement does not even seem to pitch a specific product or event, just the general name of a company, ERNIE BALL. Any guitar player, novice or expert, would immediately know precisely that the company ERNIE BALL specializes in producing guitar strings. The unpretentious manifestation of the ad creates a visual hook for the audience and the dexterous arrangement is quite witty. The background of the advertisement is extremely plain: it is a charcoal colored backdrop. The focus of the ad is what appear to be hands obviously exhibiting sign language. The hands look as though they have been illustrated upon the blackboard of my fifth grade classroom and portray simple hand signals to emphasize the austere setting of this situation. Interconnecting the hands are uncomplicated mathematical symbols. The symbols indicate that the first hand signal plus the second hand gesture equal the third one. The mathematical reference interlocks the advertisement, hand, ad, language, sign, ernie, company, ball, signals, gesture, one, letters, theme, product, web, two, simple, seem, mathematical, initials, guitar, black, audience, visual, third, signal, sentence, scholarly, rock, possibly, people, particular, out, name, modern, lesson