Miller_Marketing

Miller Marketing Advertising Techniques of American Breweries: A Look at Miller Inc. Rolling Stone magazine is one of the most recognizable and ad promoting magazines in the United States. Beer companies have placed many advertisements in this magazine, especially the Miller Brewing Company. One Miller ad in particular seemed to protrude with a sixties like rock and roll attitude. This ad, in general, directed its main focus towards the Miller Brewing Company. Along with the advertisements groovy sixties style, it also blended a rock type atmosphere with the intentions of selling its product, Miller Beer. Reading through a magazine like Rolling Stone, it can be quite easy to catch oneself falling into the trap of reading a well thought out ad like this one. When first glancing at the ad, there is an unmistakable format of sixties style text at the top of the page which reads, “Rock without ROOTS, that’s like beer without taste.” The main focus of interest of the ad is immediately given away with this one simple sentence at the beginning of the page. While glancing down the ad, there were many noticeable rock artists. The artists included were Lenny miller, beer, ad, rock, company, brewing, one, roll, out, magazine, artists, stone, sixties, person, main, focus, century, today, throughout, text, style, stars, slogans, slogan, rolling, responsibly, particular, page, need, located, lite, life, frederick, expressed, drinking