Jet_Blue_Vs._The_Rest

Jet Blue Vs. The Rest Jet BlueVs. The Rest Tim Beran BA 311 Marketing If you’re looking for a shaky industry these days, and throughout history for that matter, you really need look no further than the airlines. Since September 11th, we have seen two of the Major Airlines in this country file for bankruptcy, and a third came extremely close. Respectively these would be United, USAIR, and American. The remainder of the major airlines are struggling as well. In the midst of this there are two airlines that seem to be making gains off of others losses. These would be Southwest, and Jet Blue. Since Southwest is off limits, the focus of this paper will be on Jet Blue. How is it that this young airline can do so well while the veterans of the industry are struggling to survive' There are many reasons, but let’s focus on Marketing. Let’s begin with the four P’s of the Marketing Mix. Product, price, place, and promotion. What do airlines do' The basic function from the beginning has been to get people from point A to point B. Of course all of the airlines do this, but it jetblue, new, airlines, fleet, aircraft, york, routes, one, flight, people, low, very, service, right, product, looking, jet, costs, cost, company, city, another, a320, way, southwest, seem, out, now, northwest, making, industry, important, far, every, employees