Suggested_Class_Projects

Suggested Class Projects SUGGESTED CLASS PROJECTS Throughout this semester, we have been asked to complete suggested class projects at the end of each chapter on a weekly basis. Each project would cover something that pertained to the topics discussed in that chapter in order to not only learn the material through just reading it but also through application of the material. The areas included: advertising foundations and environment, advertising background, planning, and strategy, advertising media, creating advertising, and integrating marketing communication elements. Although I may not have always felt like doing these projects, I do feel as if they were beneficial. It just me gave a little more insight into the world of advertising in practical situations. Towards the end of the semester, we began to base most of our projects around one central theme, and that theme was WIU football. This was also helpful because of the promotional campaign we have to do as well, so it gave the class a chance to throw around ideas. So, I suppose these projects have served a dual purpose. For the most part, I will basically be discussing what I got out of these projects on advertising, chapter, out, just, ad, about, project, one, because, target, each, ads, things, product, people, market, think, person, know, best, order, mail, group, something, part, class, type, really, projects, power, learned, key, very, trying, through