Sales_Report

Sales Report Sales Case Analysis #1 Overview Case 1.4 provides a comprehensive portrayal of the competitive nature of sales, and the nerve-racking aspects a company encounters while attempting to establish beneficial product superiority. Specifically, the case revolves around “Mediquip S.A’s” attempt and failure to sell a piece of medical equipment called, the computer tomography (CT) scanner. Moreover, the case focuses on Kurt Thaldorf; a sales engineer for Mediquip S.A., and his unsuccessful effort to finalize a deal with the buyer; Lohmann University Hospital. In addition, the other major contenders in the CT scanner market are FNC, Eldora, Magna, and Piper. From a sales management standpoint, it is apparent that the essential problem in Medquip S.A.’s inevitable loss, derives from its inability to distinctively present a beneficially competitive, comparative, and lucrative offer. sales, price, personable, going, sale, i’m, amenities, selling, sell, product, lose, being, technological, sa’s, resources, profit, possible, out, might, mediquip, case, buyer, aspects, take, standpoint, scanner, run, researched, process, problem, prices, person, much, management, lucrative