West_Point_Market_Case_Analysis

West Point Market Case Analysis West Point Market Marketing Plan Group 2 Executive Summary A. Summary of Situation Analysis B. Summary of Marketing Objectives C. Summary of Marketing Strategies D. Budget Summary II. Situation Analysis A. The Industry 1. Definition of Industry and Company Business West Point market is a part of the specialty grocery industry in the Akron Ohio area. Along with a few other specialty stores and the large scale grocery stores, provide the Akron area with high quality grocery products such as meats, cheeses, and wines. West Point Market specializes in these areas and provides its customers with the highest quality products of this nature. 2. History of Industry a. Technological Advances Technology does not play a large role in this particular case other than West Point Market beginning its existence in 1936 and basically keeping up with all the trends of the past and today. They have all the expected technology that a grocery business, specialty or otherwise, would have today. b. Trends The trends in the specialty grocery industry are based on appearance and inventory. Most specialty stores like West Point Market are smaller than normal grocery stores and have a much more professional appearance. They are able to cook specialty foods on sight and can take orders from customers and market, point, west, customers, products, specialty, store, high, customer, , area, industry, akron, quality, consumers, services, food, stores, larger, currently, base, service, being, able, repeat, business, because, serve, sales, needs, amount, potential, patterns, items, grocery, expansion