Tyler_Pet_Food

Tyler Pet Food Important elements for the brand would be 1) Notions of Premium quality product 2) Use of the Tyler Pet Foods name to establish it as a name 3) Professional quality product (reference to the dog show quality of this product would have to be dependent on the results of the market research) Information Booklets. Because the product is new and it’s benefits are deep and real, the consumer decision process will have to be a reasoned one. One way to convey a lot of information is by attaching a holder to the freezer with information booklets that outline the advantages of DOGourmet food and have more complete medical evidence of it’s benefits and customer testimonials. It could even have information on dog shows. The booklets could have coupons to incentivitize the consumer into that difficult first purchase. The booklet paradigm can also be a way to stay in touch with the consumer about product developments and other information, and be a way of soliciting customer feedback via a business reply mail surveys. Drawbacks: There will be ongoing costs to publishing and distributing the booklets; store managers may resent the clutter in the store. 5. Use of breeders. Some marketing budget should product, dog, market, successful, store, information, food, consumer, booklets, quality, costs, because, way, tyler, pet, name, moreover, launch, it’s, drawbacks, coupons, campaign, breeders, benefits, advertising, very, tpf, television, stores, stay, shows, show, should, scale, rollout, risky