Marketing

Marketing Why do people trust some names such as, Sony and Coca-Cola' Do these products have more features over other products' (3:66). Brands are names which give products their power. That power can make a positive image in the mind of the consumer that’s why branding is the first job that marketers consider. A brand is a mixture of feelings that goes into both directions from the brand to the consumer and the other way around. These feeling are which give brands their confidence and value (8:50). Brands come with different shapes and styles. A brand can be presented as a product (e.g., Coca-Cola), a service provider (e.g., KLM), a retail store (e.g., Safeway), an organization (e.g., UN), or a famous person (e.g., Ronaldo) (3:66). A brand in general is a name and we can consider that every brand is a product, but not the other way around, which means that not every product is a brand (8:50). However, a brand is not only a name it represents the character, personality, and the company that produces products or brand, brands, product, market, extension, value, marketers, products, must, company, image, because, new, name, first, branding, one, makes, make, land, kellogg, good, consumer, billion, being, about, way, sales, production, power, finally, equity, economics, each, country