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建立人际资源圈Internet_Marketing_Small_Hotels
2013-11-13 来源: 类别: 更多范文
Internet Marketing Small Hotels
. INTRODUCTION
Internet marketing can simply be defined as the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas products and services that satisfy the goals of both parties.# In todays growing economy, in order to be successful, you have to market yourself on the web. There are many avenues that this can be done with.
The Internet is a powerful, new tool in the overall marketing strategy of companies. Computers are everywhere today, so if you take a moment and think about it, you can say there are now tens of thousands of potential customers. The hard part is getting them to your site and if youre lucky enough to have them visit your site, you hope their last stop was either a purchase or perhaps an email or phone call looking for more information.
There are seven stages of Internet marketing that all firms must go through. Stage one is the developing of a business strategy. This is vital because as a marketer we need to know the overall goals of the company. Stage two is the SWOT analysis. A marketer must always analyze the strengths, weaknesses,
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