The_Variety_Of_Advertising_Techniques

The Variety Of Advertising Techniques The Variety of Advertising Techniques The capitalist society invented advertising with only one purpose: to sell the product. Advertisers are willing to do just about anything in order to get consumer attention and persuade them to purchase their products. Consumers are inundated with advertisements each and every day. Advertisers use numerous intriguing techniques such as the Egalitarian approach and the Elitist approach to captivate broad audiences and mesmerize them to the point they are in desperate need for the advertised product. By using the Egalitarian approach, the advertisers are trying to appeal to everyone, especially the common people. They accomplish their goals by giving people a false sense of equality as if class barriers do not exist. This way of advertising points out that nobody wants to be an outsider, and everyone wants to feel as if one belongs in the desired crowd. By possessing a popular product that is in the hands of the majority of people or the chosen individuals, one does not feel excluded from society. Since it would be absurd nowadays not to own a dishwasher even if there is no need for it, the majority of families will just purchase one not to feel left out. Many product, people, products, one, democracy, using, same, out, egalitarian, approach, advertising, advertisers, way, society, goods, common, both, need, feel, class, advertisements, wealthy, techniques, making, example, even, elitist, celebrities, appeal, afflictions, since, sense, popular, own, majority, just