Guerilla_Marketing

Guerilla Marketing Guerilla Marketing According to Jay Conrad Levinson, writer of Guerrilla Marketing for The 21st Century, “Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, and simplicity in a complicated world, marketing awareness in a clueless world” Therefore, a small business must be concerned with all the factors of Guerilla Marketing. Our service is a day care center at Ave Maria College. We must consider all the ten P’s in Guerilla Marketing in order to achieve success. Guerilla Marketing is defined as unconventional marketing intended to maximize results form minimal resources. Thus, a small business must use original, and unusual marketing sequentially to attract their customers. First of all we must conduct a survey in order to segment our target market. Better yet, to find out if there is a demand for a day care center at Ave Maria. We must seek an opportunity in an untouched market, in order to attack potential customers. Next, we have to find out if there is a need for a day care center at Ave Maria College, in order to segment our market. guerilla, marketing, customers, must, care, day, center, order, market, world, out, children, because, under, small, persuade, maria, make, find, business, ave, work, therefore, survey, service, segment, resources, promotions, price, potential, plan, people, ought, need, kids