The_Power_Of_Advertising

The Power Of Advertising The Power of Advertising Bulimia, Anorexia, depression, low self-esteem; advertising directly effects females everyday causing them develop conditions similar to these. Most people think that advertising has no influence on them, which is exactly what advertisers want them to believe. But if that were true, why would companies spend over two hundred billion dollars a year on advertising (Coen, 136)' Centuries before the Christian era, advertising began. One of the first known methods of advertising was the outdoor display, which was usually an eye-catching sign painted on the wall of a building (Goodrum, 6). Since then technology has developed as well as the methods of advertising. Companies have found their targets and have spent billions of dollars to get their attention. Unfortunately, advertisers realize that young females are easy targets. Most teenage girls are sensitive to peer pressure and find it difficult to resist or even to question the dominant cultural messages perpetuated and reinforced by the media (Roan, 28). Advertising is detrimental to the self-concepts of females. A systems approach towards advertising is the only solution when evaluating the already existing problems, the measures that may be taken, and the advertising, media, women, girls, ads, young, people, approach, advertisers, time, rather, promote, problem, merrell, feel, enough, counter, companies, alcohol, viewers, smoking, problems, often, need, make, first, females, because, through, society, should, must, influence, industry, individual