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Advertisement Description The advertisement that I chose to analyze in this paper was found in the October 29th issue of Sports Illustrated. The advertisement is for the new Pioneer Plasma Television. It shows a couple sitting together on the floor watching a movie on the Pioneer television that is hanging on the wall like picture. On the opposite page there is a quote that says, “No waiting in line. No soggy popcorn. No sitting behind some guy who’s six foot six. Other than that, it’s just like going to the theater.” The advertisement also has a paragraph on the bottom of the page explaining more about the television and why the audience should go out and purchase Pioneer products. This advertisement includes very strong verbal aspects but the nonverbal presentation mentioned above also provides nonverbal backing. Audience Analysis This advertisement is aimed at a couple different types of audiences. The first intended audience of this message is middle-aged people with money who can afford the convenience of the finer things that are available in our world today. The reason I believe this is one of the major intended audiences is primarily because of the nonverbal route, advertisement, audience, pioneer, television, because, people, new, process, message, very, using, one, change, believe, attitude, attempt, successful, might, influential, high, central, ability, processing, persuasive, persuasion, peripheral, motivation, goal, elaboration, different, product, nonverbal, model, likelihood, information, couple, aspects, another, analyze, theater, tech, targeted, routes, reason, purchase, plasma, person’s, personal, person