Coffee_Singapore

Coffee Singapore Data Analysis Demographics of Coffee Drinkers 1.1 Gender. The convenient sample taken from a total of 150 NTU students comprises of 95 males and 55 females. Males represent a larger percentage of instant coffee drinkers in the sample (63%) as compared to females (37%). 1.2 Race. Majority (93%) of the students were Chinese, with Malay students comprising 2%, Indian students forming 2.7%, Eurasian and students of other races each forming 0.7% of the entire sample. 1.3 Nationality. Singaporean students made up the bulk of interviewees, comprising of 74%, followed by Malaysians (12.7%) and Indonesians (4.0%). 1.4 Age. There were 3 categories of ages groups, namely, 16 to 20 years old, 21 to 25 years old and above 25 years old. The age range of the respondents was relatively narrow since the convenience sample was taken out from the existing student population at NTU, with 75.3% of the respondents between the ages of 21 to 25 years. For the 16-20 year old age group, there are more female respondents than there were male respondents. 1.5 Income. The income range as measured by "family income per month" ranges from below $2,000 to above $8,000.As can be seen, the modal category of family income was "$2,000 coffee, instant, respondents, brand, packaging, between, age, brands, asked, price, table, various, significance, perceived, level, frequency, switching, gender, country, statement, among, sample, drink, consumption, advertising, about, less, independent, income, drinking, bitterness, behavior, test, sweetness, strength, significant, number, however, groups, drinkers, using, origin, mean, each, currently, correlated, above, years, students