Sex_Sells

Sex Sells Question:Consider the visual impact of billboards on society. Research the use of the ‘sex sells’ cliché in relation to imagery, text and social values Essay: Billboards are a very effective way of advertising and have a large impact on society. This can be either a negative or positive impact, which varies from poster to poster. Designers are faced with the task of making their ad appealing to the vast audience that will pass the billboard every day so these posters must have certain qualities to make them eye-catching and interesting. They must be bold, have appropriate use of colour, be readable and/or recognizable and clear. They must also be able to make the product appealing to the audience, and this is where the ‘sex sells’ cliché comes into it. Nowadays society is getting more and more relaxed in its view towards sex, it is now quite common to see a billboard with a beautiful, voluptuous woman advertising anything from shampoo to car accessories. In the past publicising sex or using sex to sell or promote anything was frowned upon but as the power has passed down through the generations it has been looked upon with a more liberal attitude. Society poster, designers, woman, society, sex, shoes, sells, posters, must, man, know, impact, generations, every, cliché, boundaries, billboards, billboard, advertising, ad, view, using, upon, text, task, provocative, one, now, new, make, liberal, heading, getting, controversy