Cause_Branding

Cause Branding Cause branding: “Out of the box approach.” Is it a fad' “The in thing”' The ultimate status symbol a corporate can achieve' Or cause branding means business' Is cause branding a balanced business model that will sustain the rigmaroles of the market dynamics' This paper is going to discuss how a well thought out strategy integrating the business goals with a social objective should make practical sense and be of sustainable nature. Many a great businessmen, entrepreneurs and highly successful corporate czars have said it time and again that the business should return to the society what it is taking from it. To mention a few of the entrepreneurs who have been successful after adapting this social approach are Ben Cohen and Jerry Greenfield of “Ben and Jerry’s” ice cream fame say that it was incorporated in their management style to give something back to the society. J.C.Williams of Xerox says, “We seek not only to be an effective commercial enterprise, but also to establish an institution that is socially responsible and constructive.” There can be innumerable examples of such beliefs and attitudes of visionaries who were very successful in their business. The companies involved can influence two things at the cause, branding, company, society, corporate, brand, one, business, should, social, people, good, example, employees, done, companies, very, strategy, out, organization, long, come, workers, support, stakeholders, something, make, loyalty, going, consumers, about, time, take, successful, stockholders, shows