Li-Ning

Li-Ning Still Going for Gold Li-Ning is a Chinese gymnast who took home 3 Gold medals from the 1984 Los Angeles Olympics. He is a highly respected household name in China as Michael Jordan is to Americans. After an inspirational chat with one of China’s top businessmen, Li-Ning decided to start utilizing his name into a business. Beijing Li-Ning Sports Goods Co. was established. In China his company has already surpassed every sneaker company in sales, including Nike. But now he is determined to go for the gold mine (international sales). Li-Ning is starting to sponsor national sports teams all over the world such as France, Spain, Russia, and others. He also signed up some European designers for enhanced styles. He is paving the way for Chinese businesses to build global brands. Currently Li-Ning has 1,300 single-brand stores and his li-ning, million, gold, company, china, business, world, surpassed, sports, sneaker, sales, revenue, olympics, name, make, european, designers, decided, chinese, beijing, year, wealthier, way, utilizing, top, took, teams, supposedly, styles, stores, starting, started, start, sponsor, spain