Communication_In_Sales

Communication In Sales Using Communication to Increase Sales Integrated Marketing Communication A concept of Marketing communication planning that recognizes the added value of a comprehensiveplan that evaluates the strategic roles of a variety of communication disciplines "Communication is at the very heart of marketing" (Watson)The ultimate objective of any business is to establish a close relationship with its customers. For any relationship to be successful, effective communication is vital. In the highly competitive global marketplace, the dramatic rise of choices available to consumers has made it more difficult for companies to differentiate themselves. To survive in this environment, they must not only compete for a share of their customer's wallets, but for a share of their hearts and minds as well.To meet this challenge, many businesses have adopted Integrated Marketing Communications (IMC). As defined by the American Marketing Association, IMC is," a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (for example, general advertising, direct response, sales promotion and public relations)" (Schultz, 1993). At its most basic level, IMC is the process of unifying a company's message across all marketing functions. Presenting a single, defining message across a spectrum of different communication media can product, customers, advertising, customer, sales, internet, companies, communication, marketing, consumer, new, message, company, service, different, consumers, sell, potential, must, messages, direct-mail, through, presentation, out, e-mail, communications, catalogs, car, brand, work, web, video, type, specific, selling