Marketing_Plan

Marketing Plan WI. EXECUTIVE SUMMARY Krispy Kreme Company, an originally southern company, that is in business more than 60 years of cooking, glazing and selling donuts, and during the late 1990s, the Company has decided to expand nationally (Bir, 2003). Unlike other companies that may make known of their products by advertising, Krispy Kreme Company marketing philosophy is no advertising. The Company relies entirely on public relations to establish its presence and drive sales by building a long-term relationship with its customers. After the first successfully opening of its first Krispy Kreme Donut store in Issaquah, Washington State, Company is considering open another donut store in Seattle to expand its sales channel in Washington State. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats would be served as the basis for the marketing plan for opening additional store in Seattle. The plan concentrated on the company’s growth and marketing strategy, suggesting ways in which it can attract the new and old customers to feel the same excitement of opening additional Krispy Kreme store in Washington State. II. ENVIRONMENTAL ANALYSIS Originally founded as a doughnut wholesaler, Krispy krispy, kreme, donuts, products, company, customers, store, marketing, business, stores, kreme’s, coffee, donut, treats, seattle, consumers, strategy, opening, market, general, 2003, people, kripsy, hot, grocery, goods, doughnuts, area, 2001, through, should, selling, public, product, new