Merril_Lynch

Merril Lynch Merrill Lynch Merrill Lynch was founded when Charles Merrill and Edmund Lynch opened an underwriting firm on Wall Street in 1914. The company built a legacy of personalized service, and became the first major firm to introduce investing to the mass market. Charles Merrill coined the phrase “Bringing Wall Street to Main Street” and is credited with helping to change consumer attitudes about investing. Merrill advocated sound investment strategy and made it accessible to the American public using advertisements with titles like “How to Invest.” Merrill Lynch had 400,000 clients by 1956, making it the largest brokerage in the country. In 1971, the company unveiled its now-famous bull icon with an advertising campaign titled “Merrill Lynch Is Bullish On America.” In 1977, Merrill Lynch introduced one of its most innovative and successful products, the Cash Management Account, which combined checking, money market, and margin accounts. A Modern Merrill Lynch As more Americans turned to investing to protect and build their wealth, Merrill Lynch distinguished itself from other brokerages with the financial security it could provide, the high level of service it offered, the personal contacts it established with its retail offices, and the advanced financial research it performed. As Merrill aggressively merrill, lynch, company, online, internet, trading, technology, service, financial, clients, street, site, services, provide, off-line, investing, brokers, wall, using, traditional, retail, record, percent, market, management, investors, direct, customers, charles, business, brokerage, became, accounts, 2000, 1999