Oracle

Oracle Question 1 (a) Performance of Oracle in the years 1985 until 31 August 1990 Assessing the performance of a company over several years a comparison should be made with how effective it had grown in relation to comparable companies. The effect of the economic environment should also be taken into account together with the effect of inside and outside influences of the industry sector. A ratio analysis reflecting the current state of the company in relation to its own history as well as comparable figures would also indicate how Oracle performed. Economic Environment Due to the fact that the technology industry growths faster than the normal economic growth it would be of more value to compare the sales growth and market share of Oracle to its competitors. The expected worldwide market share of Oracle in DBMS reflects that it would most probably have 40% market share in 1991. Its nearest competitor IBM is expected to have 27% and the rest less than 7% market share. This in itself shows that irrespective of the economic environment Oracle had phenomenal growth for a company that only started 12 years before. Industrial environment Porters five forces model can be used to determine how effectively the company performed in share, company, ratio, market, growth, earnings, price, sales, oracle, per, financial, very, information, high, 1990, year, risk, industry, debt, value, thus, profit, indication, assets, report, regards, perspective, net, due, auditors, years, view, shareholders, sale, return