case_simulation

case simulation Supermarket Case Simulation I visited a nearby supermarket and chose 4 products with four different life cycles. Product #1: Pomme Frits Spicy Frozen Fries Life Cycle: It is the Introduction phase. Pomme Frits is investing enormously in introducing the product to the Egyptian market although they are not achieving any profit because it is still unknown to most people. This is the first product this company makes and it did not accompany it with other product in their introduction. There is no competition because nobody else is offering the spiced frozen fries yet in the market. The only similar thing offered in the market is the normal frozen fries. The expectations are very high for this new product because the fact that it is spicy makes it appealing to the Egyptian taste. The price is reasonable, they have priced it in a way in which they don’t create competitors but at the same time recover the loss of the introduction marketing campaign budget a little faster. Marketing Strategies: Pomme Frits had a counter in the supermarket in which they were distributing sample packages for free and offering fried samples to everyone at the supermarket. They have the same counter in all the biggest market, product, offering, because, supermarket, pepsi, free, cycle, competitors, zabadoo, very, pomme, people, frits, strategy, new, marketing, introduction, housewives, different, advertising, advertise, women, tv, time, taste, samples, samara, regular, phase, offered, now, makes, mainly, life, less, gum, frozen, flavors, egyptian, devices, biggest, been, youngsters, working, using, university, trying, targeted, supermarkets