Alternative_Medicine

Alternative Medicine The sophistication of consumers in retail markets is being duplicated in the healthcare field, driven in part by patients’ disillusionment with the current state and cost of healthcare. At the same time, the costs of mainstream healthcare are increasing rapidly, and some experts believe they will double between 2003 and 2008 without some source of revolutionary change. Forward-thinking payors are adding coverage for select Complementary and Alternative Medicine (CAM) therapies to their benefits plans to attract customers and in some cases, reduce costs. As a result, healthcare companies today are adopting corporate strategies that focus on consumer demand that will change the industry. Employers and insurers that create benefits packages will tailor their offerings based on market segmentation and differentiation strategies to the benefit of all involved: practitioners, hospitals, and patients. This will culminate in a wider array of benefits offerings, including wellness promotion and disease prevention. The Mind, Body and Spirit Balance Center will benefit from these packages. Consumers’ use of and expenditures for CAM have increased significantly in the last 13 years. The baby-boom generation has had a strong impact on this growth. Consumers from other cultures and the chronically ill are also frequent users of CAM services at the cam, body, spirit, services, mind, balance, patients, medicine, healthcare, center, health, acupuncture, therapies, specific, prices, points, patient, high, energy, treatment, stress, stage, result, profit, pressure, meridians, life, growth, flow, feet, create, coverage, conventional, benefits, based, areas