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Advertisement Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A advertising, public, newspapers, trade, form, services, selling, sale, rates, radio, national, minor, local, institutional, designed, consumer, advertisements, year, varying, vary, ultimate, types, two, through, three, term, television, techniques, tatas, straightforward, spent, specific, specialized, space, solely, simply