Minorities_In_Advertising

Minorities In Advertising Minorities in Commercials and Advertisements Although the portrayal of African Americans has changed over the last couple of decades the media still have a long way to come before they have a satisfying image of African Americans on the screen, or in the newspapers. “Studies show that black adolescents who have a strong ethnic identity perceive themselves more similar to and identify more strongly with black characters than black adolescents with weaker identities” (Appiah, 2001, p.7). My research will be based on language and message in advertisements and commercials. I will give descriptive explanations of the contents that are in each article, mostly focusing on the language, appearance, and educational background. Content analysis is the best method for the proposed question. 1. How are minorities being portrayed in sitcoms, commercials, and magazines' 2. What stereotypical messages are being conveyed by the media in the portrayal of minorities in commercials and advertisement' 3. Are stereotypes hidden or blatant' How are minorities being portrayed minorities, advertisements, african, television, americans, shows, media, commercials, show, programming, black, research, nielsen, networks, being, stereotypical, sitcoms, season, portrayal, network, nbc, messages, couple, characters, brothers, american, aired, according, abc, wb, wayans, upn, support, space, since