Macro_And_Micro_Economics

Macro And Micro Economics The Micro and Macro Environments: What they are and what the difference is between them. A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers. Inside this environment lies two other environments, the microenvironment and the macroenvironment. These two environments together make up the all of the elements present in the marketing environment. The microenvironment consists of five forces close to the company that affects its ability to serve its customers. The first is the company’s internal environment that has several departments and management levels. The second component includes the marketing channel firms that cooperate to create value: the suppliers, the firms, and marketing intermediaries. The third component consists of the five types of markets in which the company can sell: the consumer, producer, reseller, government, and international markets. The fourth component consists of the competitors facing the company. The fifth component consists of all the publics that have an actual or potential interest in or impact on the organization’s environment, shows, marketing, consists, increasing, increased, component, changing, population, government, forces, environments, company, ability, two, third, technological, second, regulation, natural, microenvironment, markets, management, macroenvironment, levels, fourth, five, first, firms, fifth, customers, consumer, company’s, change, white-collar